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81% of Facebook users only access the platform via mobile devices.On average, users spend 34 minutes on Facebook every day.Table showing Facebook’s total earnings per year Facebook usage statistics Facebook 2021 advertising revenue was $934 million.Facebook 2021 net income was $39.370 million.Facebook 2021 revenue was $117.929 million with a 3-11% year-over-year change.Facebook Q4 2021 advertising revenue was $32.639 million.Facebook Q4 2021 net income was $10.205 million.Facebook Q4 2021 revenue was $32.639 million.The average conversion rate (CVR) is 9.21%. The average Cost Per Click (CPC) on Facebook ads is $1.72, while the average Click Through Rate (CTR) is 0.9%.75% of Facebook users visit a local business page at least once every week.adults made a purchase through Facebook in the last year. A Facebook user clicks on 12 ads on average every month.

39.7% of Facebook’s net ad revenue in the U.S comes from Instagram.

Facebook ad revenue in Q4 2021 was $32,639 million.

For the full year 2021, Facebook ad impressions increased by 10% year-over-year and the average price per ad increased by 24% year-over-year.

Facebook has over 10 million advertisers.

Countries with over 100 million Facebook users include India (320), the USA (190), Indonesia (140), and Brazil (130).

The largest population on Facebook is from India with over 320 million users followed by 190 million from the US.

Almost 90% of Facebook’s Daily Active Users Come from Outside the US/Canada.

75% of online users with an income more than $75K are on Facebook.

82% of college graduates are on Facebook.

23.8% of Facebook users are 18-24 years of age.

Seniors aged 65+ are the smallest demographic group on Facebook (4.8%).

18.8% are male, and 12.8% of the population are female.

The largest demographic group of Facebook users is between the ages of 25 and 35 years.Total number of Mobile Daily Active Users: